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Spirit Halloween Superstores, LLC is an American Pop-up retail that supplies Halloween decorations, costumes, props and accessories. It is the United States' largest Halloween retailer. It is currently owned by Spencer Gifts. It was founded in 1983 and began in the Castro Valley "Village Shopping Center" in the San Francisco East Bay Area, California, and has headquarters in Egg Harbor Township, New Jersey. In 1999, the store had 60 seasonal locations.
In early summer Spirit Halloween typically puts out teaser videos on social media and YouTube to create excitement for new items. A few days later the videos are followed by another one officially revealing and announcing the item.
The retailer makes use of vacant Pop-up retail. The stores typically operate for 60 to 90 days, opening sometime in early to mid-August and usually closing two or three days after Halloween.
Spirit Halloween began selling items on its website in 2005. By 2006, it operated 434 temporary stores in 46 states. In October 2016, a store in Nebraska removed Redface after the state's Indigenous community said they were irreverent to their culture. However, the corporate office ordered the costumes put back on the shelves, prompting a wider debate on cultural appropriation.
On October 21, 2016, Health Canada recalled eight products from Spirit Halloween, for fire hazards and choking hazards. Despite promising to cease sales, 23 of its stores continued to sell products that had been recalled when Health Canada visited 45 stores across Canada.
In 2020, amidst the COVID-19 pandemic, the company opened 1,400 stores.
Spirit Halloween serves a Halloween consumer market estimated at $8.4 billion yearly, according to the National Retail Federation. In October 2024, Spirit Halloween announced that it would pilot known as Spirit Christmas over the 2024 holiday season. It operated 8 stores in the United States, one opening mid-October and the rest in November. Some of the stores will be converted from Spirit Halloween locations.
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